Defence Strategy
Four to six weeks. A board ready decision on which capability you take to which customer, by which route, and at which price position.
Where this fits
You know defence is a growth market for your company. You need to decide where to commit: which capability, which country, which programme, own bid or teaming, build or buy.
What we cover
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Market and programme selection: Which EU and NATO demand signals are funded and reachable in your horizon.
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Positioning: How your capability is described so that a requirements officer recognises it.
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Route to contract: Direct bid, teaming, subcontract, framework or national programme, with the trade offs made explicit.
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Price to win: Competitor mapping and a defensible price position.
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Go to market plan: Accounts, stakeholders, milestones and resourcing for the next four quarters.
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Build, partner or buy: Where an acquisition or a partnership shortens the path, with screened candidates.
What you receive
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Written strategy: The decision, the reasoning, and the options we rejected with the reason for each.
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Twelve month plan: Milestones, owners and resourcing.
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Target list: Accounts and programmes with named entry points.
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Price to win position: With the competitor evidence behind it.
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Board session: A presentation and a decision session with your leadership.
How it runs
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Weeks 1 and 2: Evidence. Market, programme and competitor research, interviews, internal capability review.
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Weeks 3 and 4: Option development. Two to three routes, each costed and risked.
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Week 5: Challenge session. Our partners red team the preferred option against how the customer will read it.
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Week 6: Decision and documentation.
If a Readiness Check preceded this engagement, the evidence phase shortens to one week and the engagement runs in four.